Email Marketing vs. Social Media Marketing: Weighing Your Business Priorities

If you’re here, you probably spend a good chunk of your time reading up on marketing and digital to stay current. Social media marketing certainly feels like the wave of the future; every day there are 10 more reasons to focus your time (and budget) on connecting socially to grow your business. It’s a common topic here on the OMI blog, where there are often tips for getting the most out of your social media marketing efforts.

Related Class: Introduction to Social Media Marketing

But is social really earning its keep at your business? Is it your biggest traffic-pusher, your best lead-converter, your most effective sales-generator? If it is, that’s great. Yet for many businesses, this is just not the case, and without running the numbers, you’ll never know where you fall. Today, a robust social media presence is definitely a requirement for any business – we’re not arguing against that. But you should keep your marketing priorities in line with the ROI they bring you, regardless of what is newest or most on-trend in the marketing world.

view-source: Business 2 Community