Network
Marketing, like running any business, suits some people more than others. Here
are some qualities that make for great Network Marketers. If you’re lacking any
of these but determined to make your business work; then here are some skills
you can work on to be a better Network Marketer.
1.
Self Discipline: Running a home business means 99% of the time you’re
answerable only to yourself so a good amount of self discipline is needed
before all that spare time fills up with other things. It takes a lot of effort
to set aside your time for the business and keep up the same tasks every day.
Many people find they are brimming with enthusiasm when they start and burn out
a few weeks down the track. You need to be a tortoise marketer – one who slowly
but surely plods away at the business week in week out until they achieve
success.
2.
People Skills: Of course being “Network” marketing it’s a given that people
skills are vital. The ideal marketer has a good phone manner, a friendly and
efficient personlaity and is able to conduct themselves professionally. Like
all marketing roles, the word “no” seems to be heard more often than “yes” and
it takes practise to turn more “nos” into “yeses”. Network marketers sometimes
meet people who don’t like their business and will even respond quite
agressivly and rudely to them and it takes someone with a lot of self control
not to fight back. I got kicked out of a mall once for wearing my pin – the
manager decided I was “touting” my business without her permission and asked me
to leave. I gracefully left with my wallet and bought my lunch elsewhere –
their loss not mine!
3.
Patience: It takes time to build a business and you have to hang in there for
what seems like eternity before things come together.Many Network Marketers
give up because they were shown DVDs and promotional material with stories of
marketers who made hundreds, even thousands, in their first month in business
and feel the company must have scammed them because they haven’t done the same.
Responsible MLM companies should provide a more realistic view of starting a
business so prospective marketers can understand what is involved and have more
patience for making the business work.
4.
Financially Secure: Contrary to MLM company material, you need to have some
finances put aside to start the business and a regular source of income to pay
the bills. Yes, there are stories of people who were flat broke and made
thousands overnight but there are more stories of people who ran out of money
to run their business and quit. If you have a day job keep it, if you don’t get
a part time job to pay the bills and ease the pressure (and desperation) of
needing to make that sale. A broke and over-eager salesperson is such a
terrible cliche.
5.
Stickability: People who like to chop ‘n change and move from one next best
thing to another are going to waste a lot of time and money in MLM. There’s no
one industry that’s miles better than the others, but sticking to it makes it
so. If you meet someone who’s already sold make-up, skincare, saucepans and
diet pills through MLM then they’re probably not going to be a star in your
business either.
6.
A little maths, office skills and organisation: You need to learn how to do
your taxes, manage your finances and cash flow, order stock and keep track of
customers. Effective management of the business will prevent any nasty bills
down the track from putting a marketer out of business.
7.
Leadership: To build a down line you need to be able to demonstrate your
leadership ability and show your new recruits how to be successful (and
survive); inspiring leaders make for inspired distributors.
8.
Personal Improvement: To build a successful business a person needs to work on
themselves first. A strong desire to improve and the humility to accept and
learn from their mistakes is essential. Flexible, eager learners make better
marketers.
9.
Passion: That final elusive ingredient. Each of us expresses our passion in
different ways but I think it’s best put by the quote: “Do what you love at
work and you’ll never work a day in your life”. There’s a world of difference
to being served in a new cafe by the owner to getting coffee from a teenage
employee in Starbucks. They both say: “have a nice day” but one of them means
it and that makes all the difference.
Resources:
http://www.sbk07.com/archives/1413
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