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| LR Health & Beauty Systems GmbH |
Ahlen-based company sets new standards with beauty and health products for 30 years
AHLEN, Germany- This year LR Health & Beauty Systems GmbH celebrates its 30th anniversary. Since its foundation in 1985, the Ahlen-based company has become one of the world's leading suppliers of premium health and beauty products in direct sales. The original idea was to sell high-quality perfumes at affordable prices through external and independent sales partners. This laid the foundation for LR. Today, the comprehensive range offered by LR includes perfumes, dietary supplements as well as personal care and decorative cosmetics. LR is a dedicated expert for aloe vera and anti-ageing products, which make up two of the company's core segments. With an annual harvest of 4.2 tonnes of aloe vera, which corresponds to around 24 million leaves of the lily of the desert, LR is one of the world's largest manufacturers of aloe vera products. Over the last three decades, the company has not only continued to extend its product portfolio but also responded to social trends and changes through strategic realignment. The most recent example is the new customer online shop which was launched in Germany in 2014 and offers end consumers the possibility to order LR products 24/7.
Source: http://goo.gl/x13Wjg
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