Wednesday, October 8, 2014

Affilinet Launches Affiliate Marketing Survey to Improve Publisher Engagement

9:39 PM Posted by Juan Samsel No comments


Modern affiliate marketing is on the verge of becoming a tale of two worlds. On one side you have the TV advertising publisher brands with their rapid growth and louder industry voice, while on the other is the smaller affiliates with their one or two-person teams.

As the larger publishers seek to dominate even more of the spotlight, there is a danger that smaller affiliates are being squeezed out by networks that have one eye on the balance sheet. Though of course, networks could perhaps be forgiven for concentrating resources on the part of the business that makes the most profit. One network that is concerned by this trend is affilinet, which has released a survey it hopes will provide more insight into the wants and needs of smaller affiliates and their own operations.

view-source: PerformanceIN
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